Media Training Australia: Confidence and Control to Deliver your Message

Why Media Training Matters
- Every day, when we pitch clients to the media, we get asked:
“Are they strong talent?” - After training with Monica Rosenfeld, we can confidently say:
“Absolutely.”
This is not just theory. This is hands-on media training that gives you the tools, mindset and confidence to show up like a pro. Whether it’s live TV, a podcast or a press interview, you’ll walk away more prepared, polished and ready to share your message with clarity and control. And you’ll know exactly how to shine in media interviews.
What’s Included?

How Media Works

Staying Confident Under Pressure

Sharpen Your Messaging

Answering the Tricky Questions

Becoming a Go-To Expert

Role Play and Workbook
How the Media Training Works
This live training session is delivered via Zoom in a small group setting. You’ll get expert coaching, personalised feedback and takeaway tools to keep building your confidence after the session.
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Duration: Half-day (approximately 4 hours)
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Format: Live and interactive via Zoom
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Inclusions: Personalised workbook and recording of your best responses
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Group Size: One-on-one or tailored team sessions for personalised coaching
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Price: Provided upon enquiry

Meet Monica Rosenfeld: The Media Expert

Monica is one of Australia’s most trusted voices in communication and media training.
She is the Co-Founder of Stories That Stir® Global, a former TV producer for A Current Affair, and the founder of WordStorm PR, which she led for 22 years.
Over the past two decades, Monica has helped thousands of people communicate their message clearly and confidently, often to an audience of millions. Whether you’re a founder, expert, corporate leader or changemaker, her mission is to help you speak with impact and purpose.
Want to learn directly from Monica and feel confident on camera?
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Frequently Asked Questions
What exactly is media training?
Media training is a practical coaching session that helps you prepare for media interviews. It covers how the media works, how to communicate your key messages and how to respond to difficult questions with confidence. If you want your message to reach even further, pairing this with a solid brand strategy and storytelling plan can help keep your voice consistent across all platforms.
Is this training suitable for beginners?
Yes. Whether you’re brand new to media or looking to refine your skills, this session is designed to meet you where you’re at. We support first-timers, experienced professionals and corporate teams.
What makes this media training different?
This isn’t a generic course. You’ll work directly with Monica Rosenfeld, a former TV producer and PR expert, who brings decades of real-world experience and personalised coaching to each session. If you’re planning a launch or campaign alongside your media appearances, a PR and brand activation strategy can help you maximise your exposure across digital and traditional media.
Do I need to prepare before the session?
Not at all. You’re welcome to come as you are. If you already have upcoming media opportunities or key messages in mind, we’ll use those to shape your practice. If you’re curious about how journalists think and prepare, understanding essential media skills can give you valuable insight into their approach.
Can this be done privately or with my team?
Yes. While most sessions are small group-based, private one-on-one and tailored team sessions are available on request. For teams managing multiple channels, working with a social media marketing agency can help reinforce your media training outcomes with consistent content and campaign delivery.
Will I receive a recording?
Yes. You’ll get a recording of your session along with your key messages and strongest answers recorded in your personalised workbook, so you can continue building your skills after the session. If you’re looking to keep improving your communication, exploring a guide on building strong media skills can offer techniques you can apply well beyond interviews.
























