B2B Lead Generation & CRM That Builds Pipelines — Not Just Lists
B2B Buyers Are Smarter — Your Funnel Should Be Too
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Longer sales cycles
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More decision-makers
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Higher stakes for conversions
What’s Included?
Audience & ICP Research
Outbound & Inbound Campaigns
CRM & Funnel Integration
Email Drip & Lead Nurture Sequences
Sales Enablement Content
Performance Reporting & Attribution
Strategic Content Meets Storytelling That Converts
Campaigns built around the full decision journey
CRM setup + lead nurturing = more closed deals
Ongoing support, reporting, and optimisation
Our Clients Feature In …
Full-Funnel Thinking. Real Revenue Results.
1 - Define buyer personas + value proposition
We begin by identifying your ideal customer profiles and the pain points they face. This lets us shape a compelling value proposition that speaks directly to decision-makers.
2 - Build outreach & nurture strategy
We design a tailored approach combining outbound and inbound tactics. This ensures we’re engaging leads at every stage — from first contact to deal close.
3 - Connect with content + automation
Strategic content is paired with marketing automation to deliver consistent, relevant messaging. Whether through email, LinkedIn, or CRM workflows, we keep your brand top of mind.
4 - Capture, qualify, and score leads
We use landing pages, forms, and engagement tracking to capture interest. Leads are qualified using behavioural signals and scoring to prioritise follow-ups.
5 - Sync CRM and marketing data for optimisation
Your CRM and marketing platforms are fully integrated to enable real-time insights. This alignment helps refine campaigns and improve conversion rates over time.
Frequently Asked Questions
What is B2B lead generation and why does it matter for scaling revenue?
B2B lead generation is the process of attracting and converting qualified prospects into potential customers for your business services or solutions. It is critical for driving consistent pipeline growth, improving CAC-to-LTV ratios, and aligning sales and marketing teams around measurable outcomes.
How does B2B lead generation work with a CRM strategy?
B2B lead generation works best when paired with a CRM system that captures, tracks, and nurtures leads through the funnel. A CRM helps segment audiences, personalise outreach, and automate workflows to convert interest into revenue faster.
How much does B2B lead generation cost for startups and scale-ups?
Costs vary based on your acquisition channels, tech stack, and sales cycle length. Investing in a CRM-powered, data-led lead gen strategy typically delivers stronger ROI compared to one-off campaigns. UNTMD helps you reduce inefficiencies and scale impact across paid, organic, and CRM touchpoints.
What are examples of effective B2B lead generation strategies?
High-impact strategies include LinkedIn outbound, gated content, SEO-driven inbound funnels, email automation with CRM, and multi-touch retargeting. We customise these strategies to your industry, ICP, and revenue goals to build a pipeline that converts.
